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| notable_works = ''The Game'' (2005); ''Rules of the Game'' (2007); ''The Truth'' (2015)
| notable_works = ''The Game'' (2005); ''Rules of the Game'' (2007); ''The Truth'' (2015)
| nationality  = American
| nationality  = American
| image  = NeilStraussJan2009.jpg
| caption = Strauss in January 2009
| alt    = Neil Strauss
}}
}}
'''Neil Strauss''' is the journalist who embedded with [[Mystery (pickup artist)|Mystery]]'s scene and published ''[[The Game (book)|The Game]]: Penetrating the Secret Society of Pickup Artists'' (2005). The book is why "PUA" left the forums.<ref name="game">{{cite book |last=Strauss |first=Neil |title=The Game: Penetrating the Secret Society of Pickup Artists |publisher=ReganBooks |year=2005 |isbn=0-06-055473-8}}</ref> In the scene he used the handle '''Style'''.
'''Neil Strauss''' is the journalist who embedded with [[Mystery (pickup artist)|Mystery]]'s scene and published ''[[The Game (book)|The Game]]: Penetrating the Secret Society of Pickup Artists'' (2005). The book is why "PUA" left the forums.<ref name="game">{{cite book |last=Strauss |first=Neil |title=The Game: Penetrating the Secret Society of Pickup Artists |publisher=ReganBooks |year=2005 |isbn=0-06-055473-8}}</ref> In the scene he used the handle '''Style'''.

Latest revision as of 14:33, 11 September 2026

Neil Strauss
Neil Strauss
Strauss in January 2009


Nationality American
Other names Style
Occupation Journalist, author
Years active 1990s–
Known for The Game (2005); handle Style



Notable work The Game (2005); Rules of the Game (2007); The Truth (2015)




Neil Strauss is the journalist who embedded with Mystery's scene and published The Game: Penetrating the Secret Society of Pickup Artists (2005). The book is why "PUA" left the forums.[1] In the scene he used the handle Style.

A 2004 New York Times style piece, "He Aims! He Shoots! Yes!!", was the public on-ramp to the same reporting.[2] Rules of the Game (2007) is the workbook sequel. The Truth (2015) is Strauss on the personal cost of that life. Both later books are sources here; neither is scripture.

In the community

The Game is ethnography with a plot: Project Hollywood, the rivalry with Tyler Durden, Ross Jeffries as "godfather," Mystery's collapse and return. It is the reason civilians know negging, peacocking, and sarging. It is not this wiki's how-to. Club-routine layers dated fast; the observations about approach anxiety, social proof, and scarcity did not.

Strauss is in-scope as the named journalist of the 2000s scene, not as a current coach. Technique leads stay with Chase Amante.

See also

References

  1. Strauss, Neil. The Game: Penetrating the Secret Society of Pickup Artists. ReganBooks. 2005. ISBN 0-06-055473-8. 
  2. Strauss, Neil. He Aims! He Shoots! Yes!!The New York Times. 25 January 2004. Retrieved 11 September 2026.