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{{Short description|Journalist who published The Game (2005)}}
{{Short description|Journalist who published The Game (2005)}}
{{Infobox person
{{Infobox person
| name         = Neil Strauss
| name = Neil Strauss
| other_names   = Style
| other_names = Style
| occupation   = Journalist, author
| occupation = Journalist, author
| years_active = 1990s–
| years_active = 1990s–
| known_for     = ''[[The Game (book)|The Game]]'' (2005); handle Style
| known_for = ''[[The Game (book)|The Game]]'' (2005); handle Style
| notable_works = ''The Game'' (2005); ''Rules of the Game'' (2007); ''The Truth'' (2015)
| notable_works = ''The Game'' (2005); ''Rules of the Game'' (2007); ''The Truth'' (2015)
| nationality   = American
| nationality = American
| image = NeilStraussJan2009.jpg
| caption = Strauss in January 2009
| alt = Neil Strauss
}}
}}
'''Neil Strauss''' is the journalist who embedded with [[Mystery (pickup artist)|Mystery]]'s scene and published ''[[The Game (book)|The Game]]: Penetrating the Secret Society of Pickup Artists'' (2005). The book is why "PUA" left the forums.<ref name="game">{{cite book |last=Strauss |first=Neil |title=The Game: Penetrating the Secret Society of Pickup Artists |publisher=ReganBooks |year=2005 |isbn=0-06-055473-8}}</ref> In the scene he used the handle '''Style'''.
'''Neil Strauss''' is the journalist who embedded with [[Mystery (pickup artist)|Mystery]]'s scene and published ''[[The Game (book)|The Game]]: Penetrating the Secret Society of Pickup Artists'' (2005). The book is why "PUA" left the forums.<ref name="game">{{cite book |last=Strauss |first=Neil |title=The Game: Penetrating the Secret Society of Pickup Artists |publisher=ReganBooks |year=2005 |isbn=0-06-055473-8}}</ref> In the scene he used the handle '''Style'''.
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== In the community ==
== In the community ==
''The Game'' is ethnography with a plot: [[Project Hollywood]], the rivalry with [[Owen Cook|Tyler Durden]], [[Ross Jeffries]] as "godfather," Mystery's collapse and return. It is the reason civilians know [[negging]], [[peacocking]], and [[sarging]]. It is not this wiki's how-to. Club-routine layers dated fast; the observations about [[approach anxiety]], [[social proof]], and scarcity did not.
''The Game'' is ethnography with a plot: [[Project Hollywood]], the rivalry with [[Owen Cook|Tyler Durden]], [[Ross Jeffries]] as "godfather," Mystery's collapse and return. It is the reason civilians know [[negging]], [[peacocking]], and [[sarging]]. It is not a how-to. Club-routine layers dated fast; the observations about [[approach anxiety]], [[social proof]], and scarcity did not.


Strauss is in-scope as the named journalist of the 2000s scene, not as a current coach. Technique leads stay with [[Chase Amante]].
Strauss is in-scope as the named journalist of the 2000s scene, not as a current coach. == See also ==
 
== See also ==
* [[The Game (book)]]
* [[The Game (book)]]
* [[Mystery (pickup artist)]]
* [[Mystery (pickup artist)]]

Latest revision as of 01:02, 19 September 2026

Neil Strauss
Neil Strauss
Strauss in January 2009


Nationality American
Other names Style
Occupation Journalist, author
Years active 1990s–
Known for The Game (2005); handle Style



Notable work The Game (2005); Rules of the Game (2007); The Truth (2015)




Neil Strauss is the journalist who embedded with Mystery's scene and published The Game: Penetrating the Secret Society of Pickup Artists (2005). The book is why "PUA" left the forums.[1] In the scene he used the handle Style.

A 2004 New York Times style piece, "He Aims! He Shoots! Yes!!", was the public on-ramp to the same reporting.[2] Rules of the Game (2007) is the workbook sequel. The Truth (2015) is Strauss on the personal cost of that life. Both later books are sources here; neither is scripture.

In the community

The Game is ethnography with a plot: Project Hollywood, the rivalry with Tyler Durden, Ross Jeffries as "godfather," Mystery's collapse and return. It is the reason civilians know negging, peacocking, and sarging. It is not a how-to. Club-routine layers dated fast; the observations about approach anxiety, social proof, and scarcity did not.

Strauss is in-scope as the named journalist of the 2000s scene, not as a current coach. == See also ==

References

  1. ↑ Strauss, Neil. The Game: Penetrating the Secret Society of Pickup Artists. ReganBooks. 2005. ISBN 0-06-055473-8. 
  2. ↑ Strauss, Neil. He Aims! He Shoots! Yes!!. The New York Times. 25 January 2004. Retrieved 11 September 2026.